HuscleOS is all-in-one gym software for independent gym operators. It combines a CRM, lead capture, follow-up automation, SMS + email marketing, review requests, event management, a blog engine, and a custom gym website — in a single vertical platform.

Is HuscleOS a Mindbody or PushPress alternative?

Yes. HuscleOS is a vertical gym management platform that replaces Mindbody, PushPress, Gymdesk, Wodify, and the patchwork of tools independent gyms use to capture leads, follow up, run campaigns, and retain members.

How does HuscleOS help with gym lead acquisition?

HuscleOS captures every lead from your website, walk-ins, and inbound channels into one pipeline, then automatically fires email and SMS follow-up sequences. Staff get instant notifications so nothing slips.

Will HuscleOS build my gym's website?

Yes. Every HuscleOS plan includes a custom branded gym website with lead capture forms, pricing pages, class schedules, and SEO baked in — no WordPress, no developers.

How much does HuscleOS cost?

HuscleOS starts at $149/month for the Launch plan, $299/month for Grow, and $599/month for Dominate. Launch setup fees start at $750.

INVESTOR OVERVIEW

THE OPERATING SYSTEM
FOR INDEPENDENT GYMS.

HuscleOS replaces the fragmented stack of tools that independent gym owners use today — website builders, CRMs, email platforms, SMS tools, review systems — with one integrated operating system built specifically for how gyms actually work.

81M

Americans in fitness facilities

Annual gym visits

$65

Avg monthly dues

66.4%

Annual member retention

$500B+

US wellness spend

Sources: Health & Fitness Association (2025), McKinsey & Company

WHAT EXISTS TODAY

PRODUCT — LIVE & OPERATIONAL

Branded Gym Websites

3 template engines (Boutique, Strength, Endurance). Mobile-first, SEO-optimized, lead capture built in.

CRM + Lead Pipeline

Kanban board, lead detail pages, activity timelines, walk-in quick add, CSV import, Google Voice integration.

Automation Engine

SMS + email drip sequences, status-triggered messaging, review requests, bounce handling, campaign scheduling.

Campaign Builder

Multi-wave drip campaigns with visual email builder, SMS builder, segment targeting, daily batch limiter.

Analytics + Reviews

GA4 integration, Meta Pixel ready, automated Google Review requests 3 days post-join, reputation management.

Mobile Staff Portal

PWA-optimized for gym floor use. Follow-ups, quick actions, Google Voice calling, status updates from phone.

BUSINESS MODEL

RECURRING REVENUE + SETUP FEES

Launch

$149/mo

$750 setup

Landing page, basic CRM, lead capture, notifications.

Grow

$299/mo

$1,500 setup

Full site + CRM + SMS/email automation + campaigns + team accounts. Core revenue driver.

Dominate

$599/mo

$3K–$5K setup

Custom build, advanced campaigns, priority support, conversion consulting, multi-location.

Add-On Revenue Streams

Additional locations ($99–$199/mo)Custom page builds ($250–$500)Blog content setup ($500–$1.5K)Lead import / cleanup ($250–$1K)Custom automations ($300–$1.5K)Merch (Fit Print Bros vertical)

Competitive Pricing Landscape

Platform	Entry Price	Full Stack	Notes
Mindbody	$99/mo	$300-400+/mo	SMS campaigns, pipeline on Ultimate tier only
PushPress	$159/mo	~$559/mo	Core Pro + Grow + AI stack
Wodify	$79-179/mo	$200+/mo	Campaigns, custom site on higher tiers
Gymdesk	$75/mo	$200/mo	All features included, responsive site
HuscleOS	$149/mo	$299/mo	Full stack from Grow tier — no feature gates

Public pricing data as of 2025. Actual pricing may vary.

PRODUCT ROADMAP

WHERE WE'RE GOING

NOW

Live & Selling

Full gym website + CRM platform

SMS + Email automation engine

Campaign builder with drip sequences

3 gym templates (Boutique, Strength, Endurance)

Auto-demo generation for prospects

5-touch sales drip sequence

HuscleOS sales pipeline dashboard

Client onboarding system

Mobile staff PWA

Q2–Q3 2026

Stripe subscription billing (self-serve)

Template cloning system (1-click new gym)

Client self-service dashboard

Multi-location management

White-label option for agencies

Advanced analytics + reporting

Meta / Google ad funnel integration

FUTURE

Q4 2026+

AI-powered lead scoring

Predictive churn prevention

Marketplace for gym add-ons

API for third-party integrations

Franchise management tools

International expansion (localization)

Mobile app (native iOS/Android)

WHY NOW

THE MARKET IS READY

The market is massive and growing

81 million Americans belong to a fitness facility. Nearly 7 billion gym visits per year. Global memberships up 6% YoY, revenue up 8%, and 91% of operators expect further gains. McKinsey estimates US wellness spend at $500B+ annually, growing 4-5% per year.

Speed to lead is the #1 conversion lever

MIT studied 15,000+ web leads over 3 years: calling at 5 min vs 30 min drops contact odds by 100x and qualification by 21x. Most gyms respond in hours — not minutes. HuscleOS responds in under 60 seconds.

Software fragmentation is bleeding money

Intuit reports small businesses spend 25 hours/week on manual data entry across apps and overspend $3,000/month on unused software. Slack/Salesforce found owners lose 96 minutes/day juggling 4+ tools. HuscleOS replaces the stack.

Retention math makes the ROI undeniable

At $65/mo avg dues (HFA) and 66.4% annual retention, one retained member is worth ~$780/year. A 300-member gym improving retention by 5% preserves $11,700 in annual dues — before PT, retail, or onboarding. The system pays for itself with two extra signups.

Incumbents are validating our wedge

PushPress is going AI-first for front-desk automation. Wodify highlights 10+ hrs/week saved. Zen Planner features 25% time freed. The category leaders themselves are validating instant response, booking, and automation as the winning position.

INTERESTED IN THE VISION?

We're exploring seed and pre-seed conversations with investors who understand operator-built products and the independent gym market.

LET'S TALK

michealaponsay@huscleos.app

THE OPERATING SYSTEMFOR INDEPENDENT GYMS.