RUN THE GYM YOU'VE
BEEN TRYING TO BUILD.
HuscleOS gives you the systems, structure, and flow of a high-performing gym — without the chaos, cost, or compromise.
More members. Cleaner operations. Less guesswork.
Trusted by independent operators across the US
27+
Gyms Onboarded
$180K
Monthly Rev Processed
4.9/5
Avg Owner Rating
3 hr
Avg Demo Setup
"Went from 8 leads a month to 31. No more chasing paper."
— Strength-first gym, Denver
"Replaced MindBody + Mailchimp + my website guy. One bill."
— CrossFit box, Austin
"Our tour-to-member rate doubled in the first 60 days."
— Boutique lifting studio, SoCal
BUILD YOUR DEMO
What kind of gym are you?
We'll match the right template and demo setup.
BE HONEST
THIS IS WHAT IT FEELS
LIKE RIGHT NOW.
You've got a website... but it doesn't really convert.
Leads come in... but follow-up is inconsistent.
Staff tries... but everyone does things differently.
Your systems work... but not together.
So growth feels harder than it should. Every month you're either paying more for tools that don't talk — or spending time trying to make them work.
25 hrs/wk
spent on manual data entry and reconciling across apps
Source: Intuit
$3,000/mo
overspent on unused software by average small businesses
Source: Intuit
96 min/day
of productivity lost juggling 4+ digital tools
Source: Slack/Salesforce
That's not scalable. That's survival mode.
NOW PICTURE THIS
THIS IS WHAT IT COULD FEEL LIKE.
Every lead gets responded to instantly.
Leads contacted in 5 min are 21x more likely to qualify. — MIT
Your website actually books tours and drives signups.
50% of local searchers visit a store within a day. — Google
Your team works from one clean system.
Not 4+ tools losing you 96 minutes of productivity daily.
Follow-up happens automatically.
Waiting just 30 min drops contact odds by 100x. — MIT
Members don't fall through the cracks.
One retained member = ~$780/yr in dues. Compound that.
Your gym runs smoother. Looks stronger. Grows faster.
That's what HuscleOS is built for.
WHAT CHANGES
MORE TOURS. MORE SIGNUPS. LESS CHAOS.
Website Becomes a Sales Rep
High-converting branded site that captures leads and books tours — not a brochure.
Leads Stop Falling Through
Every inquiry logged, tracked, and followed up. Automatically.
Follow-Up On Autopilot
SMS and email drips fire on schedule. Status-triggered messages move leads forward.
One System For Staff
One dashboard for leads, campaigns, events, and comms. No more five apps.
Brand Looks Stronger
Professional web presence, branded emails, consistent messaging everywhere.
Retention Baked In
Review requests, member follow-ups, and re-engagement on autopilot.
BUILT THE RIGHT WAY
GYMS FIRST. NOT FEATURE FIRST.
We don't build for the spreadsheets at the top of a 50-location chain. We build for the operator who opens the gym at 5am, runs payroll on Sundays, and just wants their software to give a damn about how the business actually works.
BUILT FOR YOU
Software that almost fits is software that's losing you money.
Mindbody was built for chains. Mailchimp was built for e-commerce. Generic schedulers were built for spas. You've been retrofitting tools that weren't made for the way you run a gym — and paying full price for the parts you don't use.
HuscleOS speaks gym. Not SaaS.
TRUST, BAKED IN
Ready for the day you land a corporate wellness deal.
The biggest revenue jump most independent gyms ever see is one B2B contract — a tech company, a school, a hospital. Those deals run through procurement. If your software stack can't answer a security questionnaire, you don't get the deal. We built the answers in from day one so you don't get DQ'd.
Procurement-ready, no scramble required.
AI-READY
Plugged into the way gyms will run tomorrow.
AI assistants are about to book tours, summarize your week, and tell you which member is about to churn before they know it. That future doesn't happen if your data is locked inside three platforms that don't talk to each other. HuscleOS was built so the AI tools you and your members will use next year just work.
Your data, your tools, ready for what's next.
Want the full breakdown? Read the deep dive →
THE DATA CASE
THE NUMBERS DON'T LIE.
81 million Americans belong to a fitness facility. Nearly 7 billion gym visits per year. And most independent gyms are still running on hope and spreadsheets. Here's what the data says about fixing that.
81M
Americans in fitness facilities
Health & Fitness Association, 2025
21x
more likely to qualify a lead contacted in 5 min vs 30 min
MIT Lead Response Study
~$780
annual value of one retained member at $65/mo avg dues
HFA Benchmarking
10-12 hrs
per week saved with integrated gym tooling
Wodify & Zen Planner customer studies
THE SPEED-TO-LEAD PROBLEM
MIT studied 15,000+ web leads across 100,000+ call attempts over 3 years. The finding: calling a lead at 5 minutes vs 30 minutes drops your odds of contact by 100x and qualification by 21x.
Waiting one hour? Contact odds fall 10x. Qualification drops 6x. If your gym's follow-up depends on someone checking their phone, you're losing before you start.
HuscleOS responds in under 60 seconds. Automatically.
THE RETENTION MATH
Average gym dues: $65/month (HFA, 2023). Average annual retention: 66.4%. That means one retained member is worth roughly $780/year.
A 300-member gym that improves retention by just 5 percentage points keeps ~15 more members. That's $11,700 in annual dues — before PT, retail, or onboarding fees.
HuscleOS bakes retention into the system from day one.
+6%
Global memberships YoY
+8%
Industry revenue YoY
91%
Operators expect revenue gains
$500B+
US wellness spend annually
Sources: HFA, McKinsey & Company
THE SYSTEM
WE DON'T SELL SOFTWARE.
We install systems.
BUILD
Your digital front desk
A branded website that actually converts. Mobile-first, SEO-optimized, lead capture on every page. Your gym finally looks as strong online as it feels in person.
AUTOMATE
Your follow-up engine
Lead capture, follow-up sequences, staff notifications, review requests, and campaigns — all automated. Leads get nurtured. Nothing slips.
GROW
Your member pipeline
A cleaner pipeline from stranger to member. Drip campaigns, status-triggered messaging, retention flows, re-engagement. One system.
SEE IT IN ACTION
ONE SYSTEM. EVERYTHING CONNECTED.
Your website, CRM, automations, campaigns, and staff tools — all working together from day one.
Active Leads
47
New This Week
12
Tours Booked
8
Conversion Rate
34%
Sarah M.
General Membership
James K.
General Membership
Ella R.
General Membership
Mike T.
General Membership
Ana S.
General Membership
Chris L.
General Membership
Pat W.
General Membership
Jordan F.
General Membership
Alex D.
General Membership
OPERATOR BUILT
BUILT BY PEOPLE WHO
UNDERSTAND GYMS
FROM THE INSIDE.
HuscleOS wasn't dreamed up by people who have never worked a front desk, chased dead leads, or dealt with a stale website while memberships stalled.
This system was built from the trenches. Real gym workflows. Real lead pain. Real growth needs.
Real operator experience
Real lead pipeline logic
Real retention systems
Real campaign automation
Not software tourism
THE DIFFERENCE
YOU'VE SEEN THE OPTIONS.
Stop fitting your gym into someone else's system.
Big Systems
Mindbody, ABC, etc.
Mindbody starts at $99/mo but SMS campaigns, sales pipeline, and lead dashboard are locked behind Ultimate. You pay premium and still figure everything out.
HuscleOS gives you the full stack from day one.
DIY Stack
PushPress + tools
PushPress Core Pro $159/mo, Grow $329, full stack ~$559. Add Calendly, HighLevel, and you're managing developers, integrations, and ongoing costs.
HuscleOS gives you the finished system — not the project.
Niche Platforms
Wodify, Gymdesk, etc.
Gymdesk $75–$200/mo. Wodify $179/mo. Lead management, campaigns, and custom websites sit on higher tiers. Built for one gym type, not yours.
HuscleOS is built for real operators who want performance + flexibility.
Pricing from publicly available data, 2025. Actual pricing may vary.
TEMPLATES
YOUR GYM. YOUR VIBE.
Each template becomes your gym's custom site, CRM, and growth engine.
BOUTIQUE
Elevated. Warm. Refined.
For yoga studios, barre, pilates, and boutique fitness.
STRENGTH
Gritty. Industrial. Proven.
For powerlifting gyms and hardcore training environments.
ENDURANCE
Electric. Dynamic. Intense.
For CrossFit boxes, HIIT studios, running clubs.
INDEPENDENT. UNITED.
BUILT FOR GYMS THAT
REFUSE TO STAY SMALL.
You don't want to be a chain. But you also don't want to run like an amateur.
HuscleOS gives you the structure of a large operation, the control of an independent gym, and the systems to actually scale.
All the power. None of the bureaucracy.
FOUNDING COHORT · LIVE BETA
PICK YOUR TIER.
LOCK YOUR SPOT.
LIVE BETA · FIRST 6 MONTHS FREE
11 of 36 founding spots claimed
We're in live beta. Claim a founding spot and get 6 months of HuscleOS free. We'll collect card info at signup to hold your spot — nothing is charged for 6 months. Cancel anytime in the final 30 days of your free pass. If you stay, your founding price kicks in on month 7.
Founding free pass ends in
Only 25 founding spots remaining · Gyms first, always.
Iron Tribe · Denver, CO claimed the GROW tier · 18 min ago
LAUNCH
Get out of chaos mode and into control.
$750 launch setup
- Branded landing page
- Lead capture forms
- Join / membership page
- Contact page
- Basic CRM pipeline
- Lead notifications
- Email follow-up basics
- Mobile-friendly dashboard
- Choose from 3 template styles
GROW
Stop losing leads and start building real momentum.
$1,500 launch setup
- Everything in Launch
- Multi-page custom website
- Custom-branded CRM
- SMS + email automation
- Lead pipeline stages
- Status-triggered follow-ups
- Campaign builder
- Review request automation
- Event management
- Blog / SEO setup
- Team accounts
- Migration support
DOMINATE
Run your gym like a high-performing business.
$3,000–$5,000 launch setup
- Everything in Grow
- Fully custom site build
- Custom sales funnel
- Advanced campaigns
- Premium onboarding
- Priority support
- Conversion consulting
- Multi-location readiness
- Quarterly optimization
Need multi-location support or custom onboarding? We can build around that.
THE ROI MATH
Average gym dues: $65/mo. One retained member = ~$780/year. A 300-member gym improving retention by 5% keeps ~15 more members = $11,700/year in preserved revenue. HuscleOS pays for itself with two extra signups.
Based on HFA published dues and retention benchmarks, 2023.
STOP RUNNING YOUR GYM
ON SCATTERED TOOLS AND
CROSSED FINGERS.
HuscleOS helps you build a stronger business behind the brand you've already worked so hard to create.
Your gym should come first. Not the software. Not the system. You.